Global Digital Advertising Overview

• Global Digital Ad Spending: Forecasted to reach $694 billion in 2024, accounting for 70% of total global ad investments.
• Largest Digital Ad Market: The United States.

Regional Digital Ad Spending

• North America: Expected to reach $335 billion by 2029.
• Asia: Forecasted to reach $257 billion by 2028.
• Europe: Reached $96.9 billion in 2023.
• Latin America: Expected to reach $26 billion by 2024.
• Middle East & North Africa (MENA): Expected to reach $6.25 billion by 2023.

Advertising Formats

• Programmatic Ad Spend: Expected to reach $595 billion by 2028.
• Mobile Ad Spend: Expected to reach $402 billion by 2024.
• Social Media Ad Spend: Expected to reach $234 billion by 2029.

Major Companies

• Google’s Digital Ad Revenue: $250 billion in 2023.
• Facebook’s Digital Ad Revenue: $122 billion in 2023.
• Walled Gardens’ Share: 79% of global digital ad revenue.